From our successful live sessions with over 3.200 participants, we have bundled the most important findings and market opinions for you.

Your next live events

Learn state of the art negotiation techniques in this upcoming webinar

Past Events ...​

Pricing Summit Summer 2024

Free webinar with the latest pricing trends

Sales Mastery 2024

Free Webinar to be a leader in sales excellence in 2024

Price Leadership 2023

Free webinar with the latest pricing trends

Prepare for Annual Meetings with your Key Accounts

Free Webinar to unlock growth potentials with your key accounts

Price Leadership 2023


Ready to Lead the Price Game in 2023? Join our Free Webinar and Find Out How!

Master this Super-Cycle of Price Inflation

Learn how to Master this Super-Cycle of Price Inflation

Your next live events.

Price Leadership 2023


Ready to Lead the Price Game in 2023? Join our Free Webinar and Find Out How!

Master this Super-Cycle of Price Inflation

Learn how to Master this Super-Cycle of Price Inflation


How To Massively Increase Your Margins By Using Ai.



Expert Knowledge On Pricing Strategies 2022

Cost Inflation
Tsunami 2022

2,5 Hours of expert knowledge on how to implement your price increase.​

Price Increase

Get Your Prices Up by +41% and more.​

Satisfied participants from various industries

Laurent Couvreur
Director Regional Segments Asia Pacific at BASF
“SCORE (strategic selling concept) is part of my everyday life, as we are using the Global Sales Process for following the progress of our projects in APAC region.”
Alex Sosik
Senior Account Manager at Arkema
“The training was pretty much on target. I particularly liked the role plays followed by useful feedback.”
Dieter Verhoeven
Chief Purchasing Officer at PRYM Group
"I liked the very practical and real-life approach and examples."
Markus Leypold
Pricing Head EMEA at Axalta
“Getting to know different ways of argumentation to increase prices in difficult times.”
Jens Hummes
Regional Sales Director at Bostik
"The training was a good motivation to negotiate prices and I really liked the best practices shown by the trainer team."
Ernesto Osorno
General Manager Mexico at BASF
„Many thanks for organizing and executing the best negotiation training seminar I ever had in my long career in Sales. It was fun to do the Role Plays with my colleagues and the opportunity to share experiences with them. This negotiation Seminar will for sure let us become better negotiators and prepares us for the upcoming challenges.”
Martin Burki
Commercial Director at Arkema
“Target achieved. My whole Crew will join this great training. It is amazing how much motivation it is creating among the teams.”
Norbert Pomplun
Key Account Manger at GF Casting Solutions
“We now understand that we can really improve in many areas as a sales team. This boosts the motivation & enthusiasm of the team.”
Peter Metzger
Sales Director at Arkema
"The training with Schuppar Consulting provided great insights of price negotiations and will definitely help me and my team to be more professional."
Adam Lin
Sales Director APAC Bostik
“Gentlemen, wanted to thank you again for the knowledge you bestowed on my team members and me. The class was excellent and I am sure it will pay big dividends to the company, employees and personal growth of all who experience the wealth of preparation and knowledge.”
Abhay Kulkani
Sales & Marketing Director BASF India
“I have been over 32 years in my job and attended many training sessions and the Schuppar program was the best training we've had in many years.”
Ian Higgins
Business Development Manager Aerospace at Chemetall
“I really benefited from your sales training course, the best that I have ever experienced.”
Gerrit Vloedgraven
Regional Sales Manager at Fixatti
“The explanation of what type of pricing negotiator I am helped me a lot of. I now understand clearly how I can improve myself.”
Andres Amador Marin
Commercial Director Americas at Vestolit
“My takeaways: Approaching customers with price increases, improving negotiation skills, understanding the counterparty temperament, impact on price increase, gaining new business.”
Tineke Beirlaen
Chief Commercial Officer at Fixatti
“Perfect trainings that make even less experienced negotiators feel comfortable when facing tough customer negotiations.”
Patrick Yong
Managing Director at Bostik Vietnam
“Just want to say thank you for the great session. Realized more tools/ techniques that my team and I should be focusing on.”
Jim Morgan
Strategic Accounts Manager at Bostik
“The training content, style and interactivity was excellent. You kept us all engaged while providing a valuable and fun learning experience.”

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Dr. Björn Schuppar

Pricing Expert, Founding Partner & Managing Director
Exquisite cook
Trained athlete

“Dr. Schuppar has the ability to clearly convey at entrepreneurial and executive level the significance of finding the right price. Better prices are an inspiration to him.“

Experience & background
As the Managing Director Dr. Björn Schuppar takes responsibility for the activities of Schuppar Consulting in Germany and abroad. He founded the company in 2005. His profound expertise in pricing, negotiating, sales management, customer benefits and retailer management, which has proven itself in hundreds of projects, makes him a much esteemed consultant for industrial and service companies.

Dr. Björn Schuppar and his team have successfully trained more than 7,000 people worldwide. Giving advice on prices and negotiation training in the automotive, specialty chemicals, mechanical and plant engineering, IT, chemicals, consumer goods, retail and financial services industries are focal points of his work. Besides his specialist expertise, customers value his social and intercultural competence as well as his ability to inspire.

The price expert is the author of the book “Preismanagement” (DUV/Springer-Gabler 2006) as well as of numerous publications and lectures about prices, sales and marketing. Dr. Björn Schuppar studied business engineering at the Technical University of Darmstadt (specializing in mechanical engineering) and attained his doctor’s degree with Prof. Dr. Christian Homburg (University of Mannheim). In his dissertation he identified the success factors of price management in the business-to-business sector. Afterwards, he worked worldwide for several years as a management consultant.

He prefers to spend his leisure time with his family. He enjoys cooking and exercises regularly.

Martin Ahlefelder

Pricing Expert, Partner & Managing Director
Committed handball player
Passionate golfer

“Mr. Ahlefelder is a partner with special abilities: Empathetic, goal-oriented and dedicated.”

Experience & background
Martin Ahlefelder has been responsible at Schuppar Consulting for the area of industrial markets since 2010. He very successfully accompanies the execution and implementation of pricing. Our customers know and value him as an outstanding, results-oriented consultant and partner.

Martin Ahlefelder is an expert for the chemicals and automotive industries, general industry and retail industry. In projects he skilfully combines his analytic expertise with his extraordinary social and training competencies. He has already profitably and effectively trained hundreds of senior executives and sales employees on various sales topics. At the same time he is very successful at introducing co-workers to new concepts respectfully and in a relaxed atmosphere. He has proven himself as ideal in accompanying even the most difficult change management processes. Martin Ahlefelder is comprehensively experienced in dealing with projects, in both the group environment (DAX 30) and mid-sized companies. His consulting and coaching achievements have also earned a high degree of esteem and acknowledgement at the international level. By means of his practice-oriented consulting approach he consistently and fully in line with the Schuppar Consulting philosophy achieves effective increases of between two and three percentage points for his customers.

Martin Ahlefelder studied Business Administration (Diploma) at the FHDW in Bergisch Gladbach and worked in marketing and sales before joining Schuppar Consulting. Martin Ahlefelder selectively passes his pricing and training expertise at Schuppar Consulting on to colleagues within the framework of the Young Talents Programme.

In his leisure time he enjoys playing handball and golf.