Free webinar

Back to Growth Hunting Business in the Age of AI
March 2025

Friday 28th March 2025, 14:00 - 15:30 CET

Days
Hours
Minutes
Seconds

Book now for free

Back to Growth

28th March 2025

Join us for a masterclass presented by Dr. Björn Schuppar on “Back to Growth – Hunting Business in Times of Artificial Intelligence“.

Friday, March 28th, from 14:00 to 15:30 CET.

Are your sales teams ready to thrive in an AI-driven world?
In a time of economic uncertainty, waiting for deals to come in is not an option. To drive growth, sales teams must shift from farming to hunting, leveraging AI-powered insights to systematically find, win, and retain high-value customers.

Don’t miss this opportunity to hone in your selling skills and refresh your knowledge.

References across multiple industries

Your Host: Dr. Björn Schuppar
Sales Expert

Hi, I’m Dr. Björn Schuppar, founder of Schuppar Consulting.

Together with my team, I’ve developed powerful strategies that help companies win more deals and accelerate growth—outpacing their competitors.

After 20+ years of training and coaching sales organizations, I’ve seen one challenge over and over again:

Customers—especially large, powerful ones—often dictate the terms, leaving suppliers with little room to sell on value.

But it doesn’t have to be that way. I’m on a mission to help sales teams take back control.

Let me show you the smart sales strategies we’ve developed—designed to help you close bigger deals, increase margins, and win against tough customers.

Let’s talk about how you can sell smarter and grow faster.

prof_schuppar.jpeg

Dr. Björn Schuppar

Price Management Expert

Dr. Björn Schuppar

Price Management Expert
+20 years of experience in coaching and training organizations
Guided +5,000 real negotiations with the Pricing Clinic® method
Held more than 250 keynote speeches
Trained over 12k people globally in pricing
70 publications, lectures, and a book about pricing excellence
More than 400 companies successfully use the Schuppar methods: BASF, Henkel, Electrolux, Saint Gobain

What clients say about us

legros.jpg
"Many thanks for organizing and executing the best negotiation training seminar I ever had in my long career in Sales. It was fun to do the Role Plays with my colleagues and the opportunity to share experiences with them. This negotiation Seminar will for sure let us become better negotiators and prepares us for the upcoming challenges."
Vincent Legros
General Manager Mexico, Specialty Chemical Company
olosky.jpg
"Changing the Pricing Culture with Schuppar Consulting resulted in +2.2%-pts. Margin improvement and volume growth on plan."
Mike Olosky
Henkel Adhesive, Member of the Executive Committee
Bild18.png
"Total benefit for my Automotive division of +823 k€ profile. The Trainings, the Pricing Clinics® and and their new product aicorite® are extremely powerful tools."
Dr. Eberhard Wildermuth
CEO Sales at Witzenmann
Bild12.jpg
“With the worldwide Pricing Culture & Momentum program with Schuppar we improved our price index from +0.3% to +2.7% (+2.4%-pts.) on 800 M€ Sales."
Andrea Zocchi
Former CEO at Evoca Group

Reserve your spot now and learn how to hunt business in times of Artificial Intelligence.

Experience growth like never before at the “Back to Growth” Live Event 2025, on Friday, March 28th, from 14:00 to 15:30.

Strengthen your organization’s success by equipping you and your team with strong selling skills.

Join us to develop  a high level mastery of expert selling skills. 

Secure your ticket now

Book now for free

Schuppar Consulting GmbH
Immermannstrasse 19
40210 Düsseldorf, Germany

+49 211 83 68 05 01

Dr. Björn Schuppar

Pricing Expert, Founding Partner & Managing Director
Exquisite cook
Trained athlete

“Dr. Schuppar has the ability to clearly convey at entrepreneurial and executive level the significance of finding the right price. Better prices are an inspiration to him.“

Experience & background
As the Managing Director Dr. Björn Schuppar takes responsibility for the activities of Schuppar Consulting in Germany and abroad. He founded the company in 2005. His profound expertise in pricing, negotiating, sales management, customer benefits and retailer management, which has proven itself in hundreds of projects, makes him a much esteemed consultant for industrial and service companies.

Dr. Björn Schuppar and his team have successfully trained more than 7,000 people worldwide. Giving advice on prices and negotiation training in the automotive, specialty chemicals, mechanical and plant engineering, IT, chemicals, consumer goods, retail and financial services industries are focal points of his work. Besides his specialist expertise, customers value his social and intercultural competence as well as his ability to inspire.

Education
The price expert is the author of the book “Preismanagement” (DUV/Springer-Gabler 2006) as well as of numerous publications and lectures about prices, sales and marketing. Dr. Björn Schuppar studied business engineering at the Technical University of Darmstadt (specializing in mechanical engineering) and attained his doctor’s degree with Prof. Dr. Christian Homburg (University of Mannheim). In his dissertation he identified the success factors of price management in the business-to-business sector. Afterwards, he worked worldwide for several years as a management consultant.

He prefers to spend his leisure time with his family. He enjoys cooking and exercises regularly.

Martin Ahlefelder

Pricing Expert, Partner & Managing Director
Committed handball player
Passionate golfer

“Mr. Ahlefelder is a partner with special abilities: Empathetic, goal-oriented and dedicated.”

Experience & background
Martin Ahlefelder has been responsible at Schuppar Consulting for the area of industrial markets since 2010. He very successfully accompanies the execution and implementation of pricing. Our customers know and value him as an outstanding, results-oriented consultant and partner.

Martin Ahlefelder is an expert for the chemicals and automotive industries, general industry and retail industry. In projects he skilfully combines his analytic expertise with his extraordinary social and training competencies. He has already profitably and effectively trained hundreds of senior executives and sales employees on various sales topics. At the same time he is very successful at introducing co-workers to new concepts respectfully and in a relaxed atmosphere. He has proven himself as ideal in accompanying even the most difficult change management processes. Martin Ahlefelder is comprehensively experienced in dealing with projects, in both the group environment (DAX 30) and mid-sized companies. His consulting and coaching achievements have also earned a high degree of esteem and acknowledgement at the international level. By means of his practice-oriented consulting approach he consistently and fully in line with the Schuppar Consulting philosophy achieves effective increases of between two and three percentage points for his customers.

Education
Martin Ahlefelder studied Business Administration (Diploma) at the FHDW in Bergisch Gladbach and worked in marketing and sales before joining Schuppar Consulting. Martin Ahlefelder selectively passes his pricing and training expertise at Schuppar Consulting on to colleagues within the framework of the Young Talents Programme.

In his leisure time he enjoys playing handball and golf.