Defending prices is challenging. Because customers expect reductions. Because competitors reduce prices. The good news: Even in this environment companies can maintain their profit margins or even increase them. Schuppar Consulting develops your very own optimal pricing and defence strategy for this purpose. Together we formulate powerful counterclaims and effectively extend the playing field of pure price negotiating. We position your added value, develop compelling arguments for stable prices, gain time and produce viable selective and alternative solutions.