Become a
Pricing
Champion

Schuppar Consulting is the No. 1 choice for B2B companies that want to optimize their prices on a sustainable basis. Learn how to make yourself irreplaceable for your customers and finally get the prices you deserve.

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How to massively increase your margins by using Artificial Intelligence.

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Price Increase Extreme
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Negotiate extreme price increases and get your prices up by +41% or more. Book your 2-day seminar with Dr. Björn Schuppar now.

Setting high prices and secure them in your deals with customers?

We’ll show you how to reach this ambitious goal. Learn how to push through every price increase from now on and even put a smile on the face of your negotiating partners by doing it.

Mike Olosky
Chief Operating Officer at Simpson Strong-Tie (Formerly Henkel Adhesive, Member of the Executive Committee)
Chemicals
"Changing the Pricing Culture with Schuppar Consulting resulted in +2.2%-pts. Margin improvement and volume growth on plan:"
Norbert Pomplun
Key Account Manger at GF Casting Solutions
Auto
“We now understand that we can really improve in many areas as a sales team. This boosts the motivation & enthusiasm of the team.”
Dr. Volker Pfahlert
Founder/Co-Founder/ Shareholder & CEO Numares (Formerly Executive Positions at Roche Diagnostics and Draeger Medical)
Pharma
“The impact of the Strategic Pricing and Implementation Program with Dr. Schuppar and his team was a substantial margin improvement (high single digit) driven by accelerated growth of high margin products.”
Ralf Drews
CEO at Greif-Velox Maschinenfabrik GmbH
Machinery
“With the help of the Schuppar Strategic Selling program we won 2 major tenders, which grew our business by 4 Million €. My organization switched from farming to hunting mode.”
Joris Merckx
CEO at Thor NV (Formerly President & CEO at Chemetall)
Chemicals
“More than 30 Million € EBITDA over 18 months (700 Million Sales). Schuppar Consulting enabled us to improve consistently our margin in a sustainable way."
Patrick Yong
Managing Director at Bostik Vietnam
Chemicals
“Just want to say thank you for the great session. Realized more tools/ techniques that my team and I should be focusing on.”
Daniel Lopez Cruz
Managing Director Corporate Investment at Investcorp
Private Equity
“Schuppar Consulting offers more than just concepts. The consulting team successfully helped us to sustainably develop the pricing for our portfolio firms.”
Tineke Beirlaen
Chief Commercial Officer at Fixatti
Chemicals
“Perfect trainings that make even less experienced negotiators feel comfortable when facing tough customer negotiations.”
Dr. Norman Goldberg
CEO at tesa (Beiersdorf)
Chemcials
“With the worldwide Pricing Culture & Momentum program we improved our price index by +2.4%-pts. on 800 Million € Sales. This supports our goal of operating climate neutrally by 2050.”
Alex Sosik
Senior Account Manager at Arkema
Chemicals
“The training was pretty much on target. I particularly liked the role plays followed by useful feedback.”
Dr. Ingo Lehrke
CEO at Algiax (Formerly CEO tesa Labtec)
Pharma
“We achieved a price increase at an average of 5.3%. The best was the change in mindset within my sales department. Understanding that a price increase is possible even if it seemed impossible at the beginning.”
Adam Lin
Sales Director APAC Bostik
Chemicals
“Gentlemen, wanted to thank you again for the knowledge you bestowed on my team members and me. The class was excellent and I am sure it will pay big dividends to the company, employees and personal growth of all who experience the wealth of preparation and knowledge.”
Vincent Legros
Arkema Group CEO at Bostik
Chemicals
“We recovered plus 46 Million € EBITDA on 2.000 Million € Sales with Price Increase Trainings & Pricing Clinics® across 3 regions and BUs.”
Andres Amador Marin
Commercial Director Americas at Vestolit
Chemicals
“My takeaways: Approaching customers with price increases, improving negotiation skills, understanding the counterparty temperament, impact on price increase, gaining new business.”
Malte WItt
Vice President Sales and Marketing EMEA at Armacell
Construction
“+4.5% better net-net prices in my region with Schuppar Pricing Trainings and Pricing Clinics® Workshops.”
Abhay Kulkani
Sales & Marketing Director BASF India
Chemicals
“I have been over 32 years in my job and attended many training sessions and the Schuppar program was the best training we've had in many years.”
Carsten Hagenbucher
Partner Investment at Charterhouse
Private Equity
“Schuppar Consulting enabled our portfolio companies by their hands-on price programs throughout the global sales organization on all continents, to educate our salespeople towards added value selling.”
Ian Higgins
Business Development Manager Aerospace at Chemetall
Chemicals
“I really benefited from your sales training course, the best that I have ever experienced.”
Jürgen Walda
former CEO at Lohmann Tapes
Chemicals
“With the global Value Pricing Culture Program we improved our profit margin significantly. Depending on the area between 2-5%-Pts.”
Jean Fayolle
Vice President Adhesives EMEA & SA at Henkel
Chemicals
“The consulting team successfully helped us to professionally adapt our pricing for the sales department. The employees were trained in a global roll-out with pricing blackbelts. In addition, the different market segments were supported in the best way possible for the implementation of price changes incurred by increasing raw material and transport costs.”
Tito Soso
Partner Corporate Investment at L-Gam
Private Equity
“The initial results compensated for the consulting expenses as early as within the first weeks. The high inflationary pressures of the raw materials were successfully passed on by smart and differentiated price increases.”
Laurent Couvreur
Director Regional Segments Asia Pacific at BASF
Chemicals
“SCORE (strategic selling concept) is part of my everyday life, as we are using the Global Sales Process for following the progress of our projects in APAC region.”
Hermann Reichenecker
Chairman of the Management Board at Storopack
Packaging
“With our worldwide pricing excellence program, implemented with the help of Schuppar Consulting, we have been able to optimize our prices competitively and always customer benefit-oriented. “
Leonhard Engels
Managing Partner at Agis Industrie Service
Distribution
"The decisions taken during the cooperation with Schuppar Consulting helped us very much during the economic crisis. We were able to increase our prices and thus also our contribution margins in time. We recommend Schuppar Consulting without any reservations.“
Andrea Zoochi
CEO at EVOCA Group
Machinery
“Convincing product life cycle pricing strategies were developed during several workshops. At the same time the employees were trained in pricing. Negotiations with important key customers were systematically prepared by using the Pricing Clinic® Methodology. Thanks to the specialty pricing calculator we now set the right prices for machines with low volumes.”
Hartwig Retzlaff
Managing Partner at Babacous (Formerly CEO at Deutsche See)
Food
"With the help of advanced sales software supported by Schuppar Consulting our sales employees can easily and transparently conduct price calculations in their daily business. The effect of the new software was enhanced sustainably by professional training measures for more than 120 people in sales and by the introduction of proposed performance indicators and leadership processes.”
Jim Morgan
Strategic Accounts Manager at Bostik
Chemicals
“The training content, style and interactivity was excellent. You kept us all engaged while providing a valuable and fun learning experience.”
Meinolf Brauer
CEO at walter services
Services
"With the help of the pricing project with Schuppar Consulting we achieved the turnaround and increased our EBIT within the first year by 2.3 Million €. The collaboration with Schuppar Consulting over achieved our targets.“
Martin Burki
Commercial Director at Arkema
Chemicals
“Target achieved. My whole Crew will join this great training. It is amazing how much motivation it is creating among the teams.”
Gerrit Vloedgraven
Regional Sales Manager at Fixatti
Chemicals
“The explanation of what type of pricing negotiator I am helped me a lot of. I now understand clearly how I can improve myself.”
Nico Gayken
Founder at NEXT ROCK (Formerly Director Marketing at Greif-Velox Maschinenfabrik GmbH)
Machinery
„Very good, individual and efficient training program. The trainer shared a lot of insights and best practices from the industries. Especially the purchaser point of view was highly appreciated by the sales teams.“
Dr. Eberhard Wildermuth
CEO Sales at Witzenmann
Automotive
“Pricing Trainings and Clinics® are extremely powerful tools. We could recover more than 2 Million € across Divisions which was strongly needed to maintain for the customers our valued engineering expertise and applied service levels.”
Dieter Verhoeven
Chief Purchasing Officer at PRYM Group
Consumer
"I liked the very practical and real-life approach and examples."
Markus Leypold
Pricing Head EMEA at Axalta
Chemicals
“Getting to know different ways of argumentation to increase prices in difficult times.”
Jens Hummes
Regional Sales Director at Bostik
Chemicals
"The training was a good motivation to negotiate prices and I really liked the best practices shown by the trainer team."
Ernesto Osorno
General Manager Mexico at BASF
Chemicals
„Many thanks for organizing and executing the best negotiation training seminar I ever had in my long career in Sales. It was fun to do the Role Plays with my colleagues and the opportunity to share experiences with them. This negotiation Seminar will for sure let us become better negotiators and prepares us for the upcoming challenges.”

Are you facing
these challenges?

We show you how
to change this:

Setting high prices and secure them in your deals with customers?

We’ll show you how to reach this ambitious goal. Learn how to push through every price increase from now on and even put a smile on the face of your negotiating partners by doing it.

legros
We recovered plus 44 Mio.$ EBITDA on 2,000 Mio.$ Sales with Price Increase Trainings & Pricing Clinics® across 3 regions ​and BUs.
Vincent Legros
Arkema Group, CEO Bostik
legros
We recovered plus 44 Mio.$ EBITDA on 2,000 Mio.$ Sales with Price Increase Trainings & Pricing Clinics® across 3 regions ​and BUs.
Vincent Legros
Arkema Group, CEO Bostik
legros
We recovered plus 44 Mio.$ EBITDA on 2,000 Mio.$ Sales with Price Increase Trainings & Pricing Clinics® across 3 regions ​and BUs.
Vincent Legros
Arkema Group, CEO Bostik

Learn from the best. Get exclusive
know-how, skills and tools developed
by international pricing experts.

Our mission is to develop a sustainable and profitable pricing culture in the B2B area. We are convinced that the world will be very grateful for your price increase. Do you want to know why? Find out more.

prof_schuppar

Dr. Björn Schuppar

Pricing Expert, Partner & Managing Director

prof_paukert

Martin Paukert

Pricing Expert, Partner & Managing Director

You need help with your pricing challenges? Get in touch with our Management Team.

Become a part of the success story

0 years
More than 20 years of expertise of coaching and training organizations
0 people
Over 10,000 people trained globally in pricing negotiations
0 negotiations
Guided 3,000 real negotiations with the Pricing Clinic® method
0 publications
Released 70 publications, lectures and a book about pricing excellence
0 keynotes speeches
Held more than 250 keynote speeches
 
0 companies
Over 400 companies are using Schuppar methods successfully
Experienced trainer 💪
Passionate motivators 💬
Open communicators 🤩

What we are:

What we are not:

Protecting and even increasing your margins is easier than you think. Let’s take a close look at your individual challenges and work hand in hand to develop a reliable and game-changing price increase strategy.

Schuppar Consulting is the right choice for you if you…

Professional price and negotiation management is the number-1-lever to ensure a successful future for your company.

As a leading specialist in earnings maximization, we advise suppliers in the following sectors:

Automotive

Construction

Chemicals

Industrial
Goods

Mechanical
Engineering

Retail

IT

Medical
Technology

Consumer
Goods

Financial
Services

Want to become a master at the negotiation table? Then start training your negotiation muscles today with the pricing gym.

Justification & Arguments
5/5
Confidence in Pricing
5/5
Facts and Market Insights
5/5
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What you get:

What you get:

Find the solution that fits best for you

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Learn more about
our solutions

Consulting

With our sales consulting services, we open up new perspectives for customers that want to change their previous pricing strategy.

We have developed suitable programs for different starting situations, which we can adapt to your individual challenges at any time.

Trainings

Our practical in-house training courses ensure quick results in negotiations with existing customers.

Your sales team will learn new methods and approaches that directly address typical pain points every salesperson knows.

Events

We frequently host webinars and public events.

In doing so, we share in-depth best-practice knowledge on the subject of price management, from which our customers benefit every day in their daily B2B lives.

prof_schuppar

Dr. Björn Schuppar

Pricing Expert, Partner & Managing Director

You want to master your pricing but you’re unsure which of our solutions is the right one for your business?

Then get in touch with our Global Sales Director Desiree for a free consultation.

Trusted by first-class businesses at any size

Across all our projects clients achieve +2,3% points
higher return on average

Obsessed with your success. Get to know our heroes.