BOOK

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Price yourself to riches

Dr. Björn Schuppar

Your 8-Step Guide to Achieve Higher Prices, Maximize Your Income, and Persuade Even the Toughest Negotiators with Ease.

Price Yourself to Riches

Over the past years, I’ve learned the most through real-life experiences — reacting quickly in real situations rather than relying on theory.

Working closely with experienced colleagues and clients, experimenting, and taking risks taught me that even the simplest ideas can be the most successful, always with a focus on minimizing client risk.

Thanks to the trust of many partners, Schuppar Consulting has helped 256 global companies generate over one billion euros in additional profits by instilling the right mindset, using pragmatic strategies, and enabling motivated teams to deliver results that are both effective and enjoyable.

  • You want to know how pricing can make you more successful?

  • You’re curious about which pricing strategies the world’s wealthiest people use?

  • You wonder how to make negotiations easier and close deals faster?

  • You want to learn how to defend your prices against cheaper competitors?
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What others say

“Schuppar Consulting has sustainably improved our pricing.”

Hermann Reichenecker

Chairman of the Management Board

Storopack Hans Reichenecker GmbH

“Pricing project created double-digit growth.”

Andreas Straub

Head of BD Safety APAC

Dräger Safety AG & Co. KGaA

“Björn creates added value along our entire value chain."

Karl-Heinz Meyer

Director Sales

FMCG

“If you want to successfully enforce prices, you have to read this book!”

Kathrin Steussing

Commercial Director EAMEA

Vestolit

“Practical pricing success, scientifically sound.”

Prof. Dirk C. Moosmayer

Sustainability & Strategy

KEDGE Business School

“Successful price negotiations start in the mind - Björn conveys mental strength and the joy of negotiating.”

Dr. Andreas Kämpfe

Chairman of Management Board

Witzenmann GmbH

References across multiple industries

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The Author: Dr. Björn Schuppar
Pricing & Sales Expert

We live in fast-moving times. Can you deliver your message in just a few seconds?

Whether it’s at the airport, in a negotiation, or at a barbecue dinner – in sales, you need to convince customers in seconds.

This book brings together some of the most pragmatic methods for pricing success.
It shows you how to price yourself to riches – using the very same principles and tools that have helped our clients generate millions in additional profit for years, and will continue to do so.

Enjoy this book.

We at Schuppar Consulting hope you’re already a fan – or about to become one.

Wishing you the prices you and your business truly deserve!

Yours,
Dr. Björn Schuppar

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Dr. Björn Schuppar

Price Management Expert

Dr. Björn Schuppar

Price and Sales Management Expert
+20 years of experience in coaching and training organizations
Guided +5,000 real negotiations with the Pricing Clinic® method
Held more than 250 keynote speeches
Trained over 12k people globally in pricing
70 publications, lectures, and a book about pricing excellence
More than 400 companies successfully use the Schuppar methods: BASF, Henkel, Electrolux, Saint Gobain

Schuppar Consulting GmbH
Immermannstrasse 19
40210 Düsseldorf, Germany

+49 211 83 68 05 01​

info@schuppar-consulting.com​

Cover - English