FREE WEBINAR to unlock growth potentials with your key accounts

Prepare for Annual meetings with your key accounts


Book now for free

Prepare for Annual Meetings with your Key Accounts

Get ready for the hot season of end-of-year negotiations with confidence and mastery! On October 20th 2023 at 14:00 CET, we’re hosting a Free Live Event where we will share how to grow your business with sales excellence and achieve the best result possible for the negotiations with your customers. With expert insights and real-life case studies, you’ll get the inside scoop on the current economic cycle and how to make the best arguments for your end-of-year talks. Plus, only live participants will get a free access to our Digital Dashboard, summarizing the 2023/2024 pricing facts, and preparing you and your team for the 2024 Sales & Negotiations.

References across industries

What you'll learn in this webinar

Your Hosts
Dr. Björn Schuppar and Steven Dufresne


Dr. Björn Schuppar

Pricing Expert, Founding Partner & Managing Director


Steven Dufresne

Commercial Expert, Partner & Chief Sales Officer

Dr. Björn Schuppar

Price Management Expert
20 years of experience in coaching and training organizations
Guided 3,000 real negotiations with the Pricing Clinic® method
Held more than 250 keynote speeches
Trained over 10k people globally in pricing
70 publications, lectures, and a book about pricing excellence
More than 400 companies successfully use the Schuppar methods: BASF, Henkel, Electrolux, Saint Gobain

What clients say about us

"We recovered plus 44 Million € EBITDA on 2.000 Million € Sales across 3 regions and BUs."
Vincent Legros
Arkema Group CEO at Bostik
"Changing the Pricing Culture with Schuppar Consulting resulted in +2.2%-pts. Margin improvement and volume growth on plan."
Mike Olosky
Henkel Adhesive, Member of the Executive Committee
"Total benefit for my Automotive division of +823 k€ profil. The Trainings, the Pricing Clinics® and and the new Pricing Gym are extremely powerful tools."
Dr. Eberhard Wildermuth
CEO Sales at Witzenmann
“With the worldwide Pricing Culture & Momentum program with Schuppar we improved our price index from +0.3% to +2.7% (+2.4%-pts.) on 800 M€ Sales."
Andrea Zoochi
CEO at Evoca Group
Save your spot now and learn how your life as a seller can become easier & way more successful.

Don’t miss out on this opportunity to Negotiation & Sales Countdown 2023.

Seats are limited. Book yourself in this event now by clicking here.

Secure your ticket now. The seats are limited to a number of 100

Book now for free

Schuppar Consulting GmbH
Immermannstrasse 19
40210 Düsseldorf, Germany

+49 211 83 68 05 01

Dr. Björn Schuppar

Pricing Expert, Founding Partner & Managing Director
Exquisite cook
Trained athlete

“Dr. Schuppar has the ability to clearly convey at entrepreneurial and executive level the significance of finding the right price. Better prices are an inspiration to him.“

Experience & background
As the Managing Director Dr. Björn Schuppar takes responsibility for the activities of Schuppar Consulting in Germany and abroad. He founded the company in 2005. His profound expertise in pricing, negotiating, sales management, customer benefits and retailer management, which has proven itself in hundreds of projects, makes him a much esteemed consultant for industrial and service companies.

Dr. Björn Schuppar and his team have successfully trained more than 7,000 people worldwide. Giving advice on prices and negotiation training in the automotive, specialty chemicals, mechanical and plant engineering, IT, chemicals, consumer goods, retail and financial services industries are focal points of his work. Besides his specialist expertise, customers value his social and intercultural competence as well as his ability to inspire.

The price expert is the author of the book “Preismanagement” (DUV/Springer-Gabler 2006) as well as of numerous publications and lectures about prices, sales and marketing. Dr. Björn Schuppar studied business engineering at the Technical University of Darmstadt (specializing in mechanical engineering) and attained his doctor’s degree with Prof. Dr. Christian Homburg (University of Mannheim). In his dissertation he identified the success factors of price management in the business-to-business sector. Afterwards, he worked worldwide for several years as a management consultant.

He prefers to spend his leisure time with his family. He enjoys cooking and exercises regularly.

Martin Ahlefelder

Pricing Expert, Partner & Managing Director
Committed handball player
Passionate golfer

“Mr. Ahlefelder is a partner with special abilities: Empathetic, goal-oriented and dedicated.”

Experience & background
Martin Ahlefelder has been responsible at Schuppar Consulting for the area of industrial markets since 2010. He very successfully accompanies the execution and implementation of pricing. Our customers know and value him as an outstanding, results-oriented consultant and partner.

Martin Ahlefelder is an expert for the chemicals and automotive industries, general industry and retail industry. In projects he skilfully combines his analytic expertise with his extraordinary social and training competencies. He has already profitably and effectively trained hundreds of senior executives and sales employees on various sales topics. At the same time he is very successful at introducing co-workers to new concepts respectfully and in a relaxed atmosphere. He has proven himself as ideal in accompanying even the most difficult change management processes. Martin Ahlefelder is comprehensively experienced in dealing with projects, in both the group environment (DAX 30) and mid-sized companies. His consulting and coaching achievements have also earned a high degree of esteem and acknowledgement at the international level. By means of his practice-oriented consulting approach he consistently and fully in line with the Schuppar Consulting philosophy achieves effective increases of between two and three percentage points for his customers.

Martin Ahlefelder studied Business Administration (Diploma) at the FHDW in Bergisch Gladbach and worked in marketing and sales before joining Schuppar Consulting. Martin Ahlefelder selectively passes his pricing and training expertise at Schuppar Consulting on to colleagues within the framework of the Young Talents Programme.

In his leisure time he enjoys playing handball and golf.